---
title: "Google Now Lets Users Remove Visible Watermarks from AI Generations, Keeps Invisible Markers"
source: "TechCrunch：AI（RSS）"
source_tier: "t2"
url: "https://techcrunch.com/2026/08/14/google-will-now-allow-users-to-remove-visible-watermark-from-its-ai-generations/"
permalink: "https://feed.astralor.com/items/itm_0a600d7e7744886c015d6868"
published: "2026-08-14T16:13:40.000Z"
score: 62
channel: "ai"
tags: ["AI-generated content","Content provenance","Watermarking","Google"]
---

# Google Now Lets Users Remove Visible Watermarks from AI Generations, Keeps Invisible Markers

## AI commentary

> This news is worth watching as it reveals AI giants' practical trade-off between content transparency and user convenience. For those distributing AI-generated content commercially, knowing which markers are removed and which remain is essential for risk management.

## At a glance

Google has updated its watermarking policy for AI-generated content, allowing users to opt out of visible watermarks on images or videos while preserving invisible markers for traceability and authentication. The move aims to balance user experience with content transparency, addressing creators' and platforms' concerns about AI content identification.

## Key points

- Users can turn off visible watermarks, but invisible markers remain unaffected.
- The setting only affects visual watermarks, not the traceability of AI-generated files.
- Aims to improve user experience while maintaining content transparency.

## Full text

Turning off this setting won't affect invisible benchmarks used to identify an AI generated file.

---

Verify against the original before citing; curated by Astral Feed: https://feed.astralor.com/items/itm_0a600d7e7744886c015d6868