---
title: "Prentis, new AI lab co-founded by Reid Hoffman and Marc Pincus, in talks to raise $100M"
source: "TechCrunch：AI（RSS）"
source_tier: "t2"
url: "https://techcrunch.com/2026/07/24/prentis-new-ai-lab-co-founded-by-reid-hoffman-marc-pincus-in-talks-to-raise-100m/"
permalink: "https://feed.astralor.com/items/itm_843db3fde9690f94bb74a738"
published: "2026-07-24T22:25:58.000Z"
score: 63
channel: "ai"
tags: ["AI automation","Marc Pincus","Prentis","Reid Hoffman"]
---

# Prentis, new AI lab co-founded by Reid Hoffman and Marc Pincus, in talks to raise $100M

## AI commentary

> This news is worth watching because two heavyweight Silicon Valley figures are teaming up to bet on an often-overlooked direction—automating office tasks rather than coding. It's a signal for those tracking AI application deployment and investment trends.

## At a glance

Prentis, a new AI lab co-founded by LinkedIn co-founder Reid Hoffman and Zynga founder Marc Pincus, is in talks to raise $100 million. The lab bets that automating routine computer tasks will soon outpace coding as AI's biggest use case. It aims to develop AI systems that understand and execute complex workflows, though specific technical details have not been disclosed yet.

## Key points

- Co-founded by Reid Hoffman and Marc Pincus
- In talks to raise $100M
- Focuses on automating routine computer tasks
- Believes this will surpass coding as AI's biggest use case

## Full text

The neolab is betting that automating routine computer tasks will soon outpace coding as AI's biggest use case.

---

Verify against the original before citing; curated by Astral Feed: https://feed.astralor.com/items/itm_843db3fde9690f94bb74a738