---
title: "OpenAI hires new CRO as executive shake-up continues"
source: "TechCrunch：AI（RSS）"
source_tier: "t2"
url: "https://techcrunch.com/2026/08/13/openai-hires-new-cro-as-executive-shake-up-continues/"
permalink: "https://feed.astralor.com/items/itm_bf3281290239bd635c01516b"
published: "2026-08-13T17:07:13.000Z"
score: 58
channel: "ai"
tags: ["AI commercialization","OpenAI","Chief Revenue Officer","Executive Shake-up"]
---

# OpenAI hires new CRO as executive shake-up continues

## AI commentary

> This executive move deserves attention because OpenAI's leadership is visibly shifting toward commercialization. For sales and business professionals in the AI space, the new CRO's background and approach may have a more direct impact on the partner ecosystem than product launches. It's worth watching whether he reshapes enterprise sales strategy after taking office.

## At a glance

OpenAI has appointed Dali Rajic as its new Chief Revenue Officer (CRO), marking the latest in a series of executive changes at the AI company. Rajic will take over as OpenAI's top salesperson, tasked with leading the company's sales and revenue growth strategies. He brings years of experience in commercial leadership from previous roles in the technology sector. The appointment signals OpenAI's deepening focus on monetization as it seeks to expand its enterprise business and convert AI research into sustainable revenue. It also underscores how the company is reshaping its leadership team to prioritize commercial execution alongside technical innovation. This move is expected to impact OpenAI's customer acquisition efforts and overall go-to-market strategy.

## Key points

- Dali Rajic will become OpenAI's Chief Revenue Officer, taking over as the company's top salesperson.
- This is the latest in a series of executive changes at OpenAI, signaling ongoing leadership restructuring.
- The new CRO will focus on sales and revenue growth, supporting OpenAI's enterprise commercialization.
- The appointment may influence OpenAI's future enterprise sales strategy and partner ecosystem.

## Full text

Dali Rajic will take over as OpenAI's top salesperson.

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