OKX Builds AI Agent Marketplace: Agents Can Hire and Pay Each Other
Score
52Why selected
Strongly innovative concept with practical application scenarios, yet needs verification of market adoption and technical feasibility.
AI commentary
「This marks the shift of AI agents from mere tools to economic participants, potentially fostering a new decentralized AI service ecosystem.」
Quick overview
Crypto exchange OKX is building an AI agent marketplace integrating payment, identity, and reputation systems, allowing AI agents to autonomously hire and pay each other, pioneering a new model for the AI agent economy. The marketplace will provide standardized interfaces and trust mechanisms, enabling agents to conduct business collaborations like humans.
- OKX launches AI agent marketplace supporting hiring and payment between agents
- Integrates payments, digital identity, and reputation systems as infrastructure
- Aims to evolve AI agent economy from isolated task execution to autonomous collaboration
Full text
When AI agents begin working for people — and increasingly for one another — they will need a way to find jobs, pay for services, and build trust. Crypto exchange OKX is betting that future is closer than many expect, launching a marketplace where AI agents can hire one another, settle payments autonomously, and build portable on-chain reputations.
Called OKX AI, the marketplace opens to developers on Tuesday following a closed beta involving 50 early AI service providers. The marketplace builds on technology OKX previously developed to let AI agents hold digital wallets, make payments using stablecoins, and establish persistent identities.
The launch marks OKX’s latest push beyond crypto trading as it seeks to become a broader fintech company. With more than 150 million users globally, OKX is betting the next generation of customers will not just be people or institutions, but AI agents capable of transacting autonomously, giving rise to an emerging “agent economy.”
“The coming decade will be defined by one-person companies that generate over a million dollars in annual revenue — because every individual effectively gains an unlimited workforce,” Star Xu, founder and CEO of OKX, told TechCrunch. “Traditional financial infrastructure was built for humans. The agentic economy needs infrastructure designed for autonomous software. That is why we built OKX.AI.”
Haider Rafique, OKX’s chief marketing officer and global managing partner, said the company believes “agentic commerce” could become a trillion-dollar market over the next five years, driven by micropayments and autonomous software.
The marketplace is aimed at crypto developers building AI applications and solo entrepreneurs looking to automate parts of their businesses with AI agents, Rafique told TechCrunch. The company expects those developers to build applications for the marketplace, allowing other users to access AI-powered tools without having to build them from scratch.
Among the early builders are CertiK, whose service lets AI agents assess the security of a crypto wallet or token before executing a transaction, and CoinAnk, which provides live market data on a pay-per-query basis. GenLayer, another launch partner, is bringing dispute-resolution infrastructure to the marketplace to help AI agents resolve contractual disagreements.
By using blockchain-based payments and stablecoins, the company says AI agents can settle transactions around the clock, including low-value micropayments that would be impractical using conventional payment rails.
Rafique said OKX is applying the same fraud detection, compliance systems, and internally developed infrastructure that underpin its cryptocurrency exchange to the marketplace, which will be rolled out in phases before becoming more widely available.
OKX’s launch comes as technology companies and startups race to build the infrastructure that will underpin AI agents, from developer platforms and marketplaces to payment and identity systems. Albert Castellana, co-founder and CEO of GenLayer Labs, said the biggest challenge is not simply enabling AI agents to transact, but helping them discover one another and resolve disputes when things go wrong.
“What we’re building is essentially a digital court system,” Castellana told TechCrunch. “The challenge for us is distribution. OKX already has that.”
Rafique argues that OKX’s biggest advantage is not simply its technology but its reach. The company believes its existing network of crypto developers and users will help seed the marketplace, while its broader strategy extends well beyond digital assets.
In March, Intercontinental Exchange (ICE), the parent company of the New York Stock Exchange, invested about $200 million in OKX at a $25 billion valuation. Rafique said the partnership is part of the company’s ambition to “modernize markets” through tokenization, while OKX AI represents its parallel effort to “modernize money” for an era of autonomous software.
Developers access the marketplace through Onchain OS, OKX’s toolkit for connecting AI agents to blockchain-based services. The company said no OKX account is required to get started, and the platform is compatible with AI coding tools including Claude Code, Codex, Hermes, and OpenClaw.
Because the marketplace is aimed first at developers rather than retail users, India features prominently in OKX’s plans. The country has emerged as one of the world’s largest hubs for AI and blockchain developers, a community the company hopes to reach even before a broader return of its crypto trading business.
In 2024, OKX suspended its services in India as it navigated the country’s regulatory requirements for crypto exchanges. Rafique told TechCrunch that India remains one of the company’s highest-priority markets, adding that developer products such as OKX AI face fewer regulatory hurdles than spot crypto trading and could help the company reconnect with the country’s builder ecosystem sooner.
Topics
agent marketplace, AI, Crypto, Exclusive, India, OKX, OKX AI, United StatesWhen you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.
Jagmeet Singh
Reporter
Jagmeet covers startups, tech policy-related updates, and all other major tech-centric developments from India for TechCrunch. He previously worked as a principal correspondent at NDTV.
You can contact or verify outreach from Jagmeet by emailing mail@journalistjagmeet.com.
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